Can't Get Enough of American Idol?

That's what the producers of Fox's popular show are hoping. They are undergoing a marketing blitz that just may rival the one Bill Gates is doing for Windows Vista. The famous blue-and-white American Idol logo will soon be displayed on games, toys, music software and even Dreyer's Slow Churned Ice Cream.

"People tend to watch Idol with their family and friends, and ice cream is something you eat along with it," says Keith Hindle, licensing chief for FremantleMedia. "Pizza didn't seem right for it."

AI will also get its very own game of Monopoly, and Nestle will be sponsoring a contest that will be sending the winners to Hollywood for the show's grand finale in May.

Photo from Fox.