Eva Longoria Tapped to Be New Face of BEBE SPORT

The popular Desperate Housewives actress and soon-to-be-wife of Tony Parker is to become the newest face of the BEBE SPORT line of clothes.

"This marks the first-ever advertising campaign for BEBE SPORT signaling the growth and evolution of the brand and Eva is the perfect choice to help contribute to our future success," said Manny Mashouf, Founder and Chairman. "Eva is the real deal! Aside from her great talent and charisma, she is beautiful, sexy and intelligent, with an amazing eye for fashion, who personifies the BEBE SPORT lifestyle that women aspire to."

"Eva Longoria is totally in sync with our brand and her association with BEBE SPORT goes far beyond appearing as the face of our new campaign," commented Greg Scott, Chief Executive Officer. "She is dedicated to fitness, has a great sense of style and we are looking forward to her valuable input into our bbsp product beginning with the Spring/Summer 07 Collection."

"To have bebe select me as the first face ever to ignite the BEBE SPORT line around the world is a wonderful honor!" stated Longoria. "It's exciting to share in the growth of such a huge, internationally successful brand. BEBE SPORT embodies sophistication and femininity while still remaining sexy and comfortable, which is extremely important to me. The look of BEBE SPORT goes hand and hand with who I am as a person in both my personal and professional life."

Photo from ABC.