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Bed Bug

Thursday, January 18, 2007

Kevin Federline to Make Appearance During Super Bowl


No, not actually AT the Super Bowl, but in one of the popular, much-coveted commercial spots during the game.

Pop star Britney Spears' estranged husband will be featured in a Nationwide commercial, dreaming of a show-biz career, while actually working at a rundown fast-food joint.

"I felt that it was a good time to come out and make fun of myself," says Federline, 28, told USA Today from the ad shoot in Hollywood.

Usually commercial advertisers let little teases slip before the big game, but Nationwide let the whole cat out of the bag. "Even more unusual, Nationwide plans to post the ad on its website on Jan. 29 — a week before the big game — and may post it elsewhere, too, such as on YouTube. Like most game advertisers, it put its 2006 Super Bowl ad online only after the game. Nationwide ad chief Steven Schreibman thinks divulging ad details now will add to the buzz for this commercial. "There's all this pent-up interest in Kevin Federline and his life — pre-Britney and post-Britney and where he's going now."

Kevin said, "It's perfect for Nationwide, and it really works for me. I try not to take myself too seriously."

Hey, at least he's actually earning a living now.

Photo from USA Today.

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